youssef's CV
youssef rafii
SENIOR GRAPHIC DESIGNER | MOTION DESIGNER | VIDEO EDITOR
Profile summary
Multidisciplinary creative professional with 8+ years of experience since 2018, specializing in visual identity, motion design, video editing, and bilingual Arabic–English campaigns. Experience delivering content for agencies and clients across education, retail, hospitality, and marketing, including a campaign exceeding 1.5 million TikTok views. Skilled from concept through final production, with strong Adobe Creative Cloud, Figma, and AI-assisted creative workflows.
Key skills
Professional experience
- Led visual design and post-production for educational, awareness, and promotional campaigns.
- Created After Effects animations and edited Premiere Pro content, including custom Arabic RTL captions and typography.
- Produced short-form videos, branded campaigns, and AI-assisted media including avatars and voice-cloned content.
- Designed visual identities, packaging, advertising materials, motion graphics, and social media videos.
- Created bilingual Arabic–English visual systems and managed projects from brief to final delivery.
- Co-founded Fitnah Parfum and led its visual identity, packaging, promotional videos, and social content; engagement ended Sep 2026.
- Developed brand identities, promotional campaigns, digital marketing collateral, and bilingual social content.
- Collaborated with creative and marketing teams on end-to-end multi-channel campaigns for Gulf audiences.
- Created print and digital marketing materials for retail and hospitality clients.
- Edited promotional videos and produced end-to-end social media content and campaign assets.
Projects
motion design series • Fitnah Parfum: identity, packaging & videos • Mubtaath: cinematic app promo • ESPRESSO Riyadh, Rubee’s Coffee, Hama Café, Fold It Pizza: branding & packaging
Education
Languages
Arabic · Native
English · Fluent
French · Fluent